Photo: Juventus via Twitter

Juventus sign a new deal to change their stadium name

Juventus have confirmed that they have signed a new deal that will change their stadium from Juventus Stadium to Allianz Stadium.

The deal to change the stadium name was signed in agreement with Juventus, Allianz and Lagardère Sports, the holders of the stadium’s naming rights and shall span for six years until June 30, 2023.

The move continues Allianz’s ambitious project of stadium branding which includes Munich’s Allianz Arena, London’s Allianz Park, Nice’s Allianz Riviera, São Paulo’s Allianz Parque and Vienna’s Allianz Stadion.

Starting on July 1, 2017, the stadium will be known as the Allianz Stadium of Turin and shall provide exclusive rights to Allianz to personalise the stadium facility.

Speaking after signing the agreement, Juventus’ head of global partnerships and corporate revenues, Giorgio Ricci said:

“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home.”

“The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls.”

“Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families.”

Opened on 8 September, 2011, the Juventus Stadium was built in accordance with cutting-edge building standards and with an emphasis on energy saving. Featuring a pitch just 7.5 metre from the front row, and an excellent view from all sides of the stadium, the facility has a capacity in excess of 41,500 seats which include 4,000 premium seats, 62 sky boxes and eight business areas.

In accordance with Giorgio Ricci, Lagardère Sports and Entertainment CEO Andrew Georgiou added:

“We are very proud to have reached this agreement between two such prestigious international brands in Juventus and Allianz,”
“As a result, Allianz will be able to move closer to millions of Juve fans around the world.”

Since its opening, more than six million people have enjoyed the Juventus Stadium. The club has recorded 99 sell-outs from 114 Serie A matches played across six years, with 96.7% of the total capacity filled out. Last season, every single home match was a sell-out.