Snapchat launches sunglasses with camera

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Snapchat launches sunglasses with camera

Undeterred by the troubles of Google Glass, Snapchat has set up a firm called Spectacles to sell the device later this year.

The device, which the company is calling Spectacles, will go on sale later this year priced at $130 (£100).

The glasses will record up to 30 seconds of video at at time.

As part of the announcement, Snapchat is renaming itself to Snap, Inc.

Snapchat launches sunglasses with camera

The renaming decision underlined the company’s apparent ambition to go beyond the ephemeral messaging app.

A product which is highly popular with young people.

The battery life is long along with the in build camera .

The footage will get record in a format which will be viewable in any orientation.

On the front of the glasses will be a light which will show when the camera is recording.

Spectacles will remind many of Google Glass, an ill-fated attempt by the search giant to create smart glasses.
While Google Glass did get into the hands of developers around the world – at a cost of $1,500 each – the device never came close to being a consumer product. The company eventually halted development, but insisted the idea was not dead.
Though Glass was beset by hardware issues, perhaps its main flaw was the public perception. At worst, many saw it as troubling, privacy-invading technology. At best, others just considered it ridiculous-looking.

However, with a far lower price point, and likely adoption by influential celebrities, Snap’s Spectacles stand a solid chance of being seen as cooler than Google’s attempt.

According to the WSJ, Snap is not treating the device as a major hardware launch, rather a fun toy that will have limited distribution.
“We’re going to take a slow approach to rolling them out,” Mr Spiegel said.
“It’s about us figuring out if it fits into people’s lives and seeing how they like it.”